What's the atmosphere like at the studio? Is it like a clinic?
Far from it. There's no white coats, clipboards or consulting rooms.
In many ways, it's just like a busy hairdressers and that's what clients like about us - having their hair done is just like visiting a hair salon rather than a medical facility.
New friends are made, stories are swapped, magazines are read, emails are written, gossip is exchanged. If you want to chat, that's fine; if you want to work on your iPad, that's fine too.
It's a fun and friendly atmosphere right in the centre of London's most stylish neighbourhood and, clients tell us, something they look forward to rather than dread.